Watched Any Good Music Lately?

by Abby @ Quaver on March 21, 2013

in In the Quaver Classroom!

Did you know that WATCHING music is now the #1 way that teenagers aged 13-17 are experiencing music today?

According the Nielsen’s 2012 online research study, Music 360*:

  • 64% of teens listen to music via YouTube
  • 56% turn to radio
  • 53%  tune in to iTunes
  • 50% listen to CDs

Understandably, 8-tracks were not included in the survey, but oddly neither were online music apps such as Pandora, Grooveshark, or Spotify.

YouTube claims that 72 hours worth of video are uploaded every minute, so there’s no lack of new content. Musically speaking, it’s a potent portal to provide students instant access to everything from obscure artists to the world’s most renowned orchestras. Billie Holiday, Billy Joel, Billy Ray Cyrus—they’re all represented.

As you’ve no doubt witnessed, a rising number of students are armed with technology that brings the Internet to them wherever they are. A 2012 study indicated that 58% of teens own smartphones, a dramatic increase over the 36% who had one a year prior.

A Massachusetts study found 83% of middle schoolers have a mobile device. And get this: a new survey just released says that 72% of children ages 0-5 years spend at least 30 minutes online daily. These children haven’t even reached school age!

At – we seek to channel these trends into more effective resources for today’s youth – from Pre-K to teenager – to learn to love music! The more we can deliver music and engage them with the material on their turf, the better!

How might you use these trends to your benefit–or perhaps counter them?
Why not take a moment to post your thoughts?

*It’s important to note that this survey was conducted online which potentially skews the results toward web users but still . . . those are some thought-provoking statistics!

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